HEAD – Genève created an immersive performance on April 22, 2025 that opened the Swiss Pavillion Osaka 2025. I was part of the HEAD advisory team from the beginning of the project, working specifically on the original brief that lead to the selection of our artistic directors Métilde Weyergans and Samuel Hercule from La cordonnerie. Throughout 2024-2025, Joanna Haefeli and I coordinated closely with Katalin Jenni-Szaloky and Lorenzo Pagnamenta for Presence Switzerland. I also did preparatory work and on-site production with the excellent team run by David Cole (デイビッド コール) & Shota Dan (團 翔太) who coordinated for the Osaka National Day Hall. I also had a lot of random little jobs, such as helping the filming team wrangle the HEAD – Genève immersive Grey Box space which we used to film all of the fashion and jewellery pieces selected for the performance. And finally, once we were on-site, I was the lead of getting La cordonnerie in sync with the National Day Hall team, and running the control room.
That last bit was a bit of a homecoming of sorts — an odd return after all these years — as I started in live-television production all the way back when I was a 15 year-old California Boy® living in Silicon Valley, working for public television: pulling cables, running control panels, setting up lighting and microphones for local basketball games, city council meetings, debate programming, and so on. You know: all that Between Two Ferns-style programming we knew and loved back in the day. Sitting up in that booth in Osaka felt like the same old configuration. Even the social cues and gestures, albeit with that special sauce so particular to Japan, were more or less the same, some 30 years later. This is perhaps also a commentary on how certain forms of media continue to resist change: the “television” mindset where “spectacle” is caputured in a very particular format, no matter how big or small the budget. It is almost as if the Internet, and specifically YouTube, never happened.
Along with this production work for the performance, I worked with the students from the Master Media Design on a series of VR prototypes, one of which was completed and developed for a presentation on April 23 at the Swiss Pavillion, Osaka 2025 (cf. Heidi Forever)